Advertising Artwork Guidelines
Advertisers may submit digital art created in the applications listed below. You may send your native application file if you include copies of all high-resolution links (do not embed images!) and all fonts used, unless they have been converted to outlines (preferred). Only OpenType Fonts or Macintosh-compatible fonts will be accepted—remember to include screen fonts with all Type I fonts.
You may also submit your artwork as a PDF file, but it must be converted as described below (see PDF Conversion for WSM). Whichever way you choose, please note that:
- All artwork should be produced using CMYK color mode and the North America PrePress Web Coated settings. Preserve embedded profiles and preserve numbers.
- Images should be at least 300 pixels per inch at actual size; line art at least 1200 ppi.
- Spot colors should be converted to CMYK equivalents.
- Artwork in ads with bleeds needs to be extended by .125" on all sides.
Application Settings before Creating Artwork for WSM
Adobe InDesign
Edit > Transparency Blend Space > Document CMYK
Edit > Color Settings > Settings: North America Prepress (Working spaces: Adobe RGB/CMYK U.S. Web Coated–SWOP)
Adobe Illustrator
File > Document Setup > Transparency: Export & Clipboard Preset: High Resolution
File > Document Color Mode > CMYK Color
Edit > Color settings > Settings: North America Prepress (Working spaces: Adobe RGB/CMYK U.S. Web Coated–SWOP)
Effect > Document Raster Effects Settings> Color Model: CMYK; Resolution: High (300 ppi); Options: Anti-alias
Adobe Photoshop
Image > Mode > CMYK Color
Edit > Color Settings > Settings: North America Prepress (Working spaces: Adobe RGB/CMYK U.S. Web Coated–SWOP)
Image > Image Size > Resolution: 300 pixels/inch
PDF Conversion for WSM
The easiest way to convert your advertising artwork to PDF for delivery to Washington State Magazine is to export as a single page EPS file and then use Acrobat Distiller. Before using Distiller, however, you must download a special Job Options settings file available at http://wsm.wsu.edu/advertising/WSM_Distiller.zip. See Step 2 below for details.
Step 1: Exporting an EPS file from your application
Adobe InDesign
File > Export > Format: EPS > Save > General: Default settings (change set page and bleed as needed); Advanced: Default settings (make sure Transparency Flattener Preset: High Resolution is selected)
(You may also export directly to PDF in InDesign if you modify the File > Adobe PDF Presets > Press Quality settings as outlined in the guide at http://wsm.wsu.edu/advertising/indd2PDF_HowTo.pdf.)
Adobe Illustrator
File > Save As > Format: Illustrator EPS > EPS Options: Default settings (Make sure Transparency Preset: High Resolution; Options: Embed Fonts, Include Linked Files are selected if available.)
Adobe Photoshop
File > Save As > Photoshop EPS: Default > EPS Options: Default settings (Make sure Include Vector Data is checked if available.)
QuarkXPress
File > Save Page as EPS > Download fonts with this EPS file? Yes > Default settings (Change set page and bleed as needed.)
Step 2: Converting your EPS file to PDF
Acrobat Distiller 6, 7, 8, 9 & 10
Unzip the “WSM_Distiller” archive you downloaded. Launch Acrobat Distiller and drag the appropriate .joboptions file to the Distiller window. Now drag your EPS file to the Distiller window to convert it to a PDF.
Additional Questions?
Please contact John Paxson, WSM art director, at 509-335-2106 or jpaxson@wsu.edu, if you have any additional questions regarding preparing artwork for submission.