Washington State Magazine
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Tag: Marketing

5 article(s) found with this tag.

John Bryant ’88—Here for the beer
Spring 2013

John Bryant ’88 brought his beer business savvy to Spokane’s No-Li Brewhouse, bringing awards and attention across the United States and overseas to the microbrewery.

Categories: Business, Alumni
Tags: Marketing, Beer, Breweries

Conexión rises to a burgeoning market
Summer 2009
Where demographers see change, Lauri (Smith) Jordana ‘88 sees opportunity. Jordana is the founder of Conexión Marketing in Seattle, which is dedicated to marketing companies to the rapidly growing Hispanic/Latino market. When Jordana grad...
Categories: Business
Tags: Diversity, Marketing

Gig Harbor: Laureen Lund markets the town she loves
Summer 2005
Laureen Lund ('82 Comm.) recently celebrated her fifth anniversary as the person who sells Gig Harbor to the world. She seems to do her job well. At least, that's why I'm sitting in her office in Gig Harbor's city building in mid-August."The best ...
Categories: Alumni, Geography
Tags: Tourism, Marketing

A more effective nag
Spring 2004
How the mere asking of a question can become a force for positive change.
Categories: Social sciences, Business
Tags: Human behavior, Marketing

You want impact? Well, we've go impact
Winter 2001
Since September, serendipitous Seattleites have been treated to a billboard campaign about the high quality of Washington State University’s programs and faculty. The billboards are part of a statewide advertising campaign that debuted las...
Categories: WSU history
Tags: Marketing