Washington State Magazine

Winter 2001


Winter 2001

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In This Issue...

Features

Mariner Mania :: A new hero surfaced every game. Ichiro, Bell, Boone, Martinez, McLemore, Olerud, Cameron, Garcia, Sele. by Pat Caraher

Cataclysm, Light, & Passion :: Even though the Washington wine industry is in its relative infancy, it is playing with the big boys. How did it get so good so quickly? by Tim Steury

The Laguna's Secrets :: On the shore of the Laguna Especial, some 30 locals of all ages watch patiently, no doubt mentally rehearsing the crazy gringo stories they'll share tonight over dinner. The archaeologists are the best show on the mountain. by Tim Steury

Peter Van Sant Thrives on a "48-Hour" Day :: Peter Van Sant hasn't seen it all. But he hasn't missed much either. by Pat Caraher

State Route 26 Revealed :: Pepto pig, abandoned barns, dueling windmills, poplar trees that grow 15 feet a year. Revealing the soul of a highway. by Andrea Vogt

Panoramas

Departments

Tracking

ASK DR. UNIVERSE: What came first, the chicken or the egg?

Cover: Winemaker Cheryl Barber-Jones ('76 Food Science), of Silver Lake Winery. Read the story. Photograph © 2001 Laurence Chen, www.lchenphoto.com.

Panoramas

You want impact? Well, we've go impact

© Washington State University

Since September, serendipitous Seattleites have been treated to a billboard campaign about the high quality of Washington State University’s programs and faculty. The billboards are part of a statewide advertising campaign that debuted last spring in newspapers from Seattle to Spokane. Showcasing the University’s faculty, staff, and students, the campaign is designed to appeal to high-achieving students and their parents. It demonstrates high-quality, intense learning opportunities between WSU faculty and students. In addition to newspaper ads, the campaign includes airport displays, radio and television spots—and, of course, billboards.

Through November, look for WSU’s “World Class. Face to Face” billboards at Denny Way and Wall Street, near the Group Health Building, and also at SW Spokane and Fourth Ave. S. In February they move to 15th Ave. and Shilshole Ave. NW, and to Alaskan Way and S. Horton St.

So move over, Huskies. The Cougars are in town.

Categories: WSU history | Tags: Marketing

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