Washington State Magazine

Summer 2004

Summer 2004

In This Issue...


Short Shakespeareans :: Sherry Schreck has built her life and reputation on her love of children and Shakespeare and her unbridled imagination.

{ WEB EXCLUSIVE–Gallery: Photos of the young Shakespeareans }

All that Remains :: Nearly two-thirds of the Lewis and Clark Trail is under man-made reservoirs. Another one-quarter is buried under subdivisions, streets, parks, banks, and other modern amenities. Almost none of the original landscape is intact. No one appreciates this contrast like author and historian Martin Plamondon II, who has reconciled the explorers' maps with the modern landscape.

Full Circle :: Steve Jones and Tim Murray want to make the immense area of eastern Washington, or at least a good chunk of it, less prone to blow, less often bare, even more unchanging. The way they'll do this is to convince a plant that is content to die after it sets seed in late summer that it actually wants to live.

Listening to His Heart :: As a student at WSU in the late '60s, Ken Alhadeff questioned authority with zeal. "I was part of a group of folks that marched down the streets of Pullman to President Terrell's house with torches, demanding that the Black Studies Program not be eliminated. It was a war between us and those insensitive, bureaucratic regents," says Alhadeff...who is now a regent.


{ WEB EXCLUSIVE–Story: Where the Lilacs Grow :: A short story by Pamela Smith Hill}

{ WEB EXCLUSIVE–Story: Cattle & Women :: An essay by Laurie Winn Carlson}


:: SEASONS/SPORTS: WSU hall of fame adds five

{ WEB EXCLUSIVE–Music: Music in response to tragedy :: Bill Morelock plays music discussed in his article "Winter was hard"}


Cover: Perennial wheat is not a new idea. But its development on top of increasing input costs and environmental concerns could help secure agriculture's future in eastern Washington. See story, page 33. Photograph by Robert Hubner.

Brad Rawlins examines ethical practice in public relations.

Brad Rawlins examines ethical practice in public relations. Jared Wilkey, Brigham Young University

Pathfinder Award winner recognized early in career

by | © Washington State University

Washington State University alumnus Brad Rawlins has earned one of the nation's top scholarly awards in public relations.

The assistant professor of communications at Brigham Young University received the Pathfinder Award November 20 in New York City. He was recognized by the Institute of Public Relations for "a whole body of work through a number of years."

Rawlins's research examines ethical practice in public relations, especially moral decision making. He hopes to use concepts such as authenticity, accountability, and responsibility to show the need for transparency in communications.

"If you can help an organization become more transparent, then that organization has to account for what it's doing, not only to itself but to others who have a stake in the behavior and the practice of that particular organization," he says.

Rawlins ('87 Comm., For. Lang. & Lit.)  worked on his research on and off for eight years as a faculty member at James Madison University in Virginia. It wasn't until he joined the Brigham Young communications faculty in 2000 that he began rigorous research in the area.

"Look at all the corporations that are having problems with ethics," says Don Stacks of  the University of Miami School of Communication. "He [Rawlins] was pushing this research before all that happened. Brad has set a path that others are following."

The Pathfinder Award is usually given to scholars who are at the end of their careers.

"His work has been, for such a young man, an outstanding array of very effective research," says John W. Felton, president and CEO of the Institute of Public Relations.

Rawlins, the son of Mary Jo and V. Lane Rawlins, president of WSU, shares credit for his research with Kevin Stoker, assistant professor of communications at BYU.

Categories: Alumni, Communication | Tags: Awards, Public relations

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