Washington State Magazine

Fall 2007

Fall 2007

In This Issue...


It Happened at the World's Fair :: Shortly after Jay Rockey '50 arrived in Seattle to handle the public relations for the 1962 World's Fair, the Seattle Post-Intelligencer ran an editorial claiming it could not see how the fair could possibly make it. &"Do you really know what you're doing?" Rockey's wife asked him. Turns out he did. by Tim Steury
{ WEB EXCLUSIVEGallery: Impressions - A gallery of souvenir lithographs commemorating the United States Science Exhibit at the Seattle World's Fair, 1962.}
{ WEB EXCLUSIVEStory: Van Allen belts and other impressions - A meditation on the convergence of science and art, written in 1962 by United States Commissioner Athelstan Spilhaus, for the Seattle World's Fair. }

The Rockey Style :: In spite of nearly universal name recognition and a client list that runs through the Pacific Northwest alphabet, Rockey himself rarely shows up in the press. In this age of Google, it's unnerving to go looking for someone who you know permeates a civic and business culture, and he just isn't there. by Tim Steury

Contagion! Emerging diseases: Unraveling the mystery :: What makes some strains of pathogenic microbes nastier than others? Why do they emerge when and where they do? Are we more susceptible now than in the past, and if so, why? At least partial answers to these troubling questions may lie with snails and salamanders. by Cherie Winner

Food fights :: Four children died in the 1993 Jack in the Box E. coli outbreak. Attorney Bill Marler's client survived, but only after spending six months in the hospital. Marler sued and won a $15.6 million settlement for Brianne Kiner. Even more significant, the work he produced for the case made him an expert not only on E. coli, but on the whole food production system. by Hannelore Sudermann. Photography by Bruce Andre and Robert Hubner


{ WEB EXCLUSIVEVideo: A buzz about bees - In a set of video clips produced exclusively for Washington State Magazine Online, WSU's Steve Sheppard talks about the breeding of honey bees and his work on finding out why honey bee colonies across the country have been disappearing. }

{ WEB EXCLUSIVEStory: Frontline: Pullman - For senior communication major Kate Yeager, playing host to Frontline executive producer David Fanning was the high point of her student career. by Annette Ticknor '07 }

Tracking the Cougars

{ WEB EXCLUSIVEStory: Washington State Magazine wins top honors: Five stories, four issues, and a gold medal from CASE. }

COVER: Jay Rockey '50 poses in front of his Seattle World's Fair press book. Photoillustration by Bruce Andre and John Paxson.

Sue Gilbert Mooers '83 witness the past 20 of Pike Place Market's 100-year history. As a communications specialist for the market, she has helped coordinate events for the centennial celebration throughout 2007.


Sue Gilbert Mooers '83 witness the past 20 of Pike Place Market's 100-year history. As a communications specialist for the market, she has helped coordinate events for the centennial celebration throughout 2007. Matt Hagen

Pike's Place Market


Pike's Place Market iStockPhoto

Celebrating a century at Seattle's liveliest landmark

by | © Washington State University

It started a century ago, on August 17, 1907, when a small group of farmers set up stalls at the corner of First and Pike in Seattle and sold their produce right on the street. They claimed their little city-sponsored market experiment was born out of need. The local brokers had been price fixing, so farmers were being underpaid for their eggs and vegetables. Furthermore, consumers were paying high prices for food that was often old, bruised, and wilted.

The little corner market changed all that. Offering some of the most affordable fresh food in Seattle, it grew quickly and flourished through the Great Depression. In time it was moved into a covered arcade, and a neighborhood rose up around it.

But things turned sour after World War II. The rise of supermarkets and large-scale farming cut down the numbers of Pike Place farmers and of shoppers willing to patronize them. By the mid-1960s, city leaders decided the market's buildings, now run down, were a blight on the neighborhood and made plans to raze them. But thanks to a groundswell of community support and efforts to make it a historical district, the market was saved. In 1973 the nonprofit Pike Place Market Preservation and Development Authority was formed.

Pike Place Market has seen many changes over the past century, but its central mission, to be a place where farmers and customers meet, hasn't changed one bit, says Sue Gilbert Mooers '83, a communications specialist who has worked for the market preservation and development authority for 20 years. The rules of the market stalls still apply: no farmer can sell produce he didn't grow himself, and no artisan can sell items he didn't make.

Today the market sees more than nine million visitors a year. It covers nine acres, and includes seven buildings for low-income housing. It hosts a daycare and senior center and hundreds of businesses, including dozens of restaurants. It's the oldest continuously running public market in the United States.

Gilbert Mooers has relished her time working in a Seattle landmark. It's always a lively scene, she says. And it's so easy to stop at the market stalls, pick up some produce, and take a bit of where you work home with you.

Categories: Washington state history, History | Tags: Farmers markets, Seattle

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