Washington State Magazine

Washington State Magazine :: Fall 2013


Fall 2013

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In This Issue...

Features

Water to the Promised Land :: As an aquifer declines, Columbia Basin farmers look to water promised them 80 years ago. by Tim Steury

{ WEB EXCLUSIVE–Map: Interactive map of the Columbia Basin Project }

{ WEB EXCLUSIVE–Background: The Columbia Basin Project’s past and present }

{ WEB EXCLUSIVE–Gallery: Irrigation Images of the Columbia Basin by Zach Mazur}

Booze, Sex, and Reality Check :: Student drinking may always be with us, but behavior modification could make it less risky. by Hannelore Sudermann

{ WEB EXCLUSIVE–Video: Booze, Sex, and Reality Checks demonstration }

If You Don’t Snooze, You Lose :: Chances are, you do not get enough sleep. And that could be dangerous. by Eric Sorensen

{ WEB EXCLUSIVE–Video: WSU Spokane’s Deadly Force Decision-making Simulator Bryan Vila at the WSU Sleep and Performance Center }

{ WEB EXCLUSIVE–Story: Fatigue at Sea: A Circumnavigator’s Story }

Panoramas

{ WEB EXCLUSIVE–Video: How to say “Go Cougs” in sign language }

{ WEB EXCLUSIVE–Gallery: A fitting business: Businesswoman and tailor Lucy Stevenson Photographs by Robert Hubner}

{ WEB EXCLUSIVE–Video: Soccer concussions }

Departments

:: First Words

:: Posts

:: Short subject: Constant coffee

:: Sports: Composing Cougar soccer

{ WEB EXCLUSIVE–Recipes: Sweet Corn }

{ WEB EXCLUSIVE–Story: The original story of Nature Boy }

Tracking

{ WEB EXCLUSIVE–Music: Compositions of Charles Argersinger }

New Media

Oceania and the Victorian Imagination: Where All Things Are Possible edited by Richard D. Fulton ’75 PhD and Peter H. Hoffenberg

Love Reports to Spring Training by Linda Kittell

Rugged Mercy: A Country Doctor in Idaho’s Sun Valley by Robert S. Wright

New & Noteworthy: Luna Sea by Kim Roberts ’82; The Boys From Ireland: An Irish Immigrant Family’s Involvement in the Civil War by Neil W. Moloney ’53; Biodesign Out for a Walk by Lowell Harrison Young ’72; Characterization of Biomaterials edited by Amit Bandyopadhyay and Susmita Bose

Cover: “Irrigation” by Mark Zack, acrylic on canvas, 2010.

Panoramas
Danielle LaRiviere '12 and Lexi Schmidt '12 deliver apples to clients in Bellevue while Danielle's sister Megan '13 manages the Yakima and Tri-Cities end of Apple-a-Day. Photo Matt Hagen

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Danielle LaRiviere ’12 and Lexi Schmidt ’12 deliver apples to clients in Bellevue while Danielle’s sister Megan ’13 manages the Yakima and Tri-Cities end of Apple-a-Day. Photo Matt Hagen

Apple-a-Day

by | © Washington State University

Danielle ’12 and Megan ’13 LaRiviere could sell iceboxes to Eskimos. Or coals to Newcastle. Even apples to Yakima.

Three years ago, prompted by their insurance agent father who bemoaned the lack of good snack food, they started visiting businesses around their hometown of Yakima offering to provide them with a steady supply of apples. Subscribers get a small cooler stocked weekly with the best apple varieties available.

From the start, their Apple-a-Day service got a “pretty good response,” they say.

Good enough, that is, that when it came time to return to school for fall semester, they bought a van, hired a delivery driver, and conducted their customer service from Pullman.

After three summers of building Apple-a-Day, they expanded into the Tri-Cities. Then, when it came time for Megan to graduate, they got to thinking, says Megan: “If it works where apples are everywhere, it’s probably going to work where people are a lot more health-conscious and have a lot more money.”

So Danielle and a friend, Lexi Schmidt ’12, who had joined the venture, moved to Bellevue and started building a clientele there. Clients now range from professional offices with four employees to Puget Sound Energy’s headquarters, with coolers in many locations.

Danielle and Lexi pick up their apples on Monday at the Peterson Fruit warehouse in Mukilteo, then spend the rest of the week making sales and deliveries and appearing at networking events. They do no advertising, relying on word of mouth, cold calls, and their ever-present Apple-a-Day uniforms, red polos and jackets.

Megan was an entrepreneurship major and entered their business plan in an annual business plan competition sponsored by WSU and the University of Washington. She and Danielle, a Spanish major and business minor, won the award for “most passionate.”

Once they pass 70 clients on the east side of the west side, they plan to move into Seattle.

Next? Oysters to Shelton? Potatoes to Othello? Doubtful. They’re too busy.

Categories: Alumni, Business | Tags: Apples

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